Print isn't dead — it's your competitive edge. Learn how Bay Area businesses use print + digital together to cut through the noise and win more customers.

Celebrate your graduate with custom signs and banners that stand out, feel personal, and create lasting memories for your family and community.

Choose the right paper and finish to elevate your print, build trust with clients, and present your business with clarity and professionalism.

How to design business signs that attract attention, reflect your brand, and bring customers through your doors with simple, strategic design choices.

Smart custom signs attract attention, guide customers, and strengthen your brand when planned, designed, and printed with purpose.

Avoid costly print mistakes by ordering smarter, choosing digital print partners, reviewing paper samples, and proofing before you print.

Small businesses see better results when they know their audience, market consistently, and connect across print and digital channels.

THE FACT: Paper is one of the few truly sustainable products PAPER IS MADE FROM WOOD, A NATURAL RESOURCE THAT IS RENEWABLE, RECYCLABLE AND CAN BE MANAGED SUSTAINABLY. "Besides easily recognizable paper products (e.g. writing paper or paper towels), more than 5,000 products can be made from recycled paper." U.S. Environmental Protection Agency, 2016 1 In North America, paper is recycled more than any other commodity and the benefits include: extending the wood fiber supply ; reducing greenhouse gas emissions by avoiding methane emissions (released when paper decomposes in landfills or is incinerated); contributing to carbon sequestration ; reducing energy needed for paper production ; and saving landfill space . 1 These features, combined with the North American paper industry’s advocacy of responsible forestry practices , certification , the use of renewable biomass and advances in efficient paper-making technology , make paper one of the most sustainable products we use . • About 39% of the fiber used in paper-making in the U.S. is obtained through recycling . The rest comes from wood that is typically obtained through: 1) thinning of forest stands being grown to larger diameters to provide raw material for production of lumber and plywood 2) patch clear-cutting of smaller diameter trees managed for pulp production, and/ or 3) collection of chips and sawdust produced as by-products in the production of lumber. 2 • In Canada, 87% of the wood fiber used to make paper comes from a blend of sawmill residues (59%) and recycled paper (28%). 3 • The paper industry adheres to respected third-party certification standards, ensuring the paper you use has come from a sustainable forest source . These include the Forest Stewardship Council® (FSC®); the Sustainable Forestry Initiative® (SFI®) program; the American Tree Farm System (ATFS) and systems endorsed by the international Programme for the Endorsement of Forest Certification (PEFCTM). 4 • Globally, only about 10% of the world’s forests are certified – the majority of which are in North America . By sourcing certified products from a variety of credible standards, buyers are sending a message that they support sound forestry. 5 • Wood fibers can be grown, sourced and reused in a responsible way . Maximizing the use of recycled fibers and sourcing virgin fiber from credibly certified natural forests and plantations can reduce paper’s ecological footprint.” 6 1 U.S. Environmental Protection Agency, 2016 2 Dovetail Partners, 2016 3 Forest Products Association of Canada, 2012 4 American Forest & Paper Association, 2014 5 Sustainable Forestry Initiative, 2013 6 World Wildlife Fund, 2015 This article was originally published by The international Two Sides network, and can be found here

Four simple ways to slow down to sell faster. Get the customer to move backward in their buying process. Find out where the customer is in their buying process. Probe for a second customer need. Schedule follow-up after your demo.